Background: History, Services, and Financial Information southwestern United States Airline employees sympathize that in ramble to make a caller great, they must(prenominal) backpack pride in providing quality renovation. The mission of sou-west Airlines is consignment to the highest quality of Customer Service delivered with a signified of warmth, friendliness, private pride, and Company Spirit. Over the past 30 years, southwestern Airlines has at rest(p) through many changes and improvements within the industry, which has made the company ace of the top air ducts in the world. In 1971, the airline organize to stick out travel services to people of Dallas, Houston, and San Antonio. As of 2005, Southwest operates in 62 major cities in 32 states across the country, with service to oer 60 airports and more than 3000 flights daily. In the past 35 years, they have come to service 88.4 jillion customers. Additionally, a minute of events have taken place that increas e the value of the company. In 1977, Southwest Air was added to the New York note Exchange as LUV, to represent Dallas Love Airport, and stocks soared. SWA has shown consistent mesh over former(a) major airlines even through the devastation of the terrorist attacks in 2001. If a person purchased 10,000 shares of LUV in 1971, those shares would be worth over $10 million today.

In 1988, Southwest Airlines was the first airline to get on the Triple Crown Award for beaver On-Time Record, Best luggage Handling, and Fewest Customer Complaints. Since then, SWA has won this give more than 30 times as well as five annual Triple Crowns for 1 992, 1993, 1994, 1995, and 1996; and no othe! r airline has contributed more to the publicity of the commercial airline industry than Southwest Airlines (Southwest.com, About SWA, 2006). SWA has introduced arouse reward programs that keep the interest of customers in mind. They were the first to ready the Frequent Flyer program, which was based on the number of trips taken, non the number of miles flown; and SWA...If you want to get a well(p) essay, order it on our website:
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