University of San Carlos Essays

University of San Carlos Essays University of San Carlos Essay University of San Carlos Essay A partial fulfillment to the course Entrep 31 Submitted to: Dr. Emmyllou Llorca Submitted by: Abaday, Lyndon R. August 27, 2013 I. CASE Summary The McDonalds Corporation is the worlds largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles.Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. McDonalds primarily sells hamburgers, cheeseburgers, chicken, french fries, breakfast items, soft drinks, milkshakes and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies, and fruits. McDonald’s Philippines is a subsidiary of the Filipino-owned Golden Arches Development Corporation. The first Filipino McDonald’s to open for business was in the Morayta university districts in Manila during 1981.These days McDonald’s is operating over 150 restaurants throughout the islands of the Philippines. Being a 100% Filipino-owned franchise allows McDonald’s Philippines to be more agile and take quicker actions, making them an even more competitive force in the Filipino fast-food market. IV. Competitor’s data and Analysis Jollibee Foods Corporation Jollibee Foods Corporation abbreviated as JFC and popularly known as Jollibee is a Filipino multinational chain of fast food restaurants headquartered in Pasig City, Philippines. It is the parent of Jollibee, the countrys leading fast-food chain brand.Among its licensed brands are Chowking, Greenwich Pizza, Red Ribbon, Mang Inasal and Burger King Philippines. Since its inception, JFC expanded and to date, it has a total of 2,510 stores worldwide with a system wide retail sales totaling to 82. 1 billion pesos for the fiscal year 2011 Weaknesses 1. Negative publicity 2. Unhealthy food menu 3. High employee turnover Strengths 1. Largest fast food market share in the world 2. $2 billion advertising budget 3. Partnerships with best brands 4. More than 80% of restaurants are owned by independent franchisees 5.Children targeting SWOT Analysis Threats 1. Trend towards healthy eating 2. Local fast food restaurant chains 3. Lawsuits against McDonald’s Opportunities 1. Increasing demand for healthier food 2. Home meal delivery 3. Advertising the capabilities of Wi-Fi internet services in the branches Wendy’s Old Fashioned Hamburgers Wendys Old Fashioned Hamburgers is an international fast food chain restaurant founded by Dave Thomas on November 15, 1969, in Columbus, Ohio, United States. The company decided to move its headquarters to Dublin, Ohio, on January 29, 2006.As of March 2010, Wendys was the worlds third largest hamburger fast food chain with approximately 6,650 locations, following McDonalds 31,000+ locations and Burger Kings 12,000+ locations - Wendys offers two different hamburger patties, a Junior 1. 78 ounce (50. 4 gram) patty and its Single 4 ounce (113. 4 gram) patty. 4 ounce patties are sold in single, double and triple sizes whereas the junior patties sell in single and double patties. The previous size of 2 ounces per junior patty was altered to its current size in 2007 to save on expenses from rising food costs.Originally Wendys had only two kinds of chicken sandwiches, fried and grilled. The spicy chicken sandwich started out as a promotional sandwich. It was later put on the menu full-time in 1996 due to its popularity and the fact that, compared to most promotional sandwiches, it was much simpler to make (it used the same condiments as the standard breaded chicken sandwich). Strengths 1. Cheap food prices 2. Voted as one of USA’s best burgers 3. Family atmosphere inside the restaurant Weaknesses 1. Isn’t well known around the world compare to McDonald’s and KFC 2. Doesn’t have a signature sandwich 3. Doesn’t serve breakfast mealsSWOT Analysis Threats 1. Increase in prices of beef 2. McDonald’s introducing McCafe 3. Another recession Opportunities 1. Take advantage of the international market 2. Creating a signature burger 3. Fish Sandwich KFC (Kentucky Fried Chicken) KFC (Kentucky Fried Chicken) is a fast food restaurant chain headquartered in Louisville, Kentucky, United States, which specializes in fried chicken. It is the worlds second largest restaurant chain overall (as measured by sales) after McDonalds, with over 18,000 outlets in 120 countries and territories as of December 2012. -KFC was founded by Harland Sanders, a colorful figure who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of the restaurant franchising concept, and the first Kentucky Fried Chicken franchise opened in Utah in 1952. KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself as Colonel Sanders, Harland became a legendary figure of American cultural history, and his image remains prominent in KFC advertising.However, the companys rapid expansion saw it grow too large for Sanders to manage, and in 1964 he sold the company to a group of investors led by John Y. Brown, Jr. and Jack C. Massey. Strengths 1. Original 11 herbs and spices recipe 2. Strong position in emerging China 3. KFC is the market leader in the world among companies featuring chicken as their primary product offering Weaknesses 1. Unhealthy food menu 2. High employee turnover 3. Lack of strong marketing efforts SWOT Analysis Threats 1. Trend towards healthy eating 2. Local fast food restaurant chains 3. Lawsuits against KFCOpportunities 1. Increasing demand for healthier food 2. Home meal delivery 3. Introducing new products to its only chicken range Competitor Analysis | Ratings (Scale = 1-5) 1 = Poor – 5 = Excellent| Attributes| Jollibee| McDonald’s| KFC| Wendy’s| Customer awareness| 5. 0| 5. 0| 5. 0| 4. 0| Product quality| 5. 0| 5. 0| 5. 0| 4. 5| Product availability| 4. 5| 4. 5| 4. 0| 3. 5| Technical Assistance| 4. 5| 4. 5| 4. 0| 4. 0| Selling staff| 5. 0| 5. 0| 5. 0| 4. 5| Score (Average)| 4. 8| 4. 8| 4. 6| 4. 1| The data presented above were based from personal assessment/observation by the researcher.