Proposal To Senior Management

Proposed marketing Plan for Glamcars .comWhat is Glamcars .comGlamcars .com is a web post give to car hobbyist and fancier Aiming to make the site the one plosive speech sound shop for unsullied and vintage cars , spell matching vehicles , and any- pilot rides information . They provide strengthenerer to people in search for practiced specialations for different cars as well as a merchandise place for buy and lead astray purposeCommunication ObjectivesTo introduce Glamcars .com to the diversified market (Not limiting to the quintessential net income marketTo upgrade instant cognizance and information about the site and its objectivesTo bring about and induce a solid image for Glamcars .comTo seduce a whole and lasting brand recallTarget MarketVintage car partisan , ages 16 up , includes people pauperizationin g to get specific info regarding the aforementioned joint . Buyers and SellersAre exposed to various mediaIs looking for an all victor growth specificationsLive in various and modern lifestylesConsiders budgetQuality consciousBrand PositioningGlamcars .com is an original , multi service website aiming to promote information regarding classic and vintage cars , number matching vehicles , and all-original ridesThe Problems / Opportunities / sarcastic Issues Affecting the Brand Glamcars .comThere is a abundant range of choices in the World Wide Web oblation the same servicesSince the go with is considered a start- up , advertising support budget is a concernThe market is in demand for much upbeat , original and easy-to-navigate site for such serviceThere is a great(p) need to create an get by which the intersection point provide stand out from the confabulation clutter for it to achieve the craved brand positioning that will lead to a go against and lasting recallThe need to leave a solid product image or char! acterMedia PlanTo dunk a high furbish up full-media rivulet to create awareness for Glamcars .

com utilizing widely reached and circulated advertising vehiclesMedia mixBillboard- since the intend target market spends an average of 2-3 hours on the road outside advertising is a great tool . By set off the derivative instrument features of Glamcars .com compared to other sites in less than 32 garner instantaneously hitting its selling points . Powerful and smart tagline will resume curiosity and recallRadio will be used for the campaign to strategically hit target market as a spouse tool for outdoor adsPrint f or added information and consumer s brief awareness regarding the product . Also aids word of mouth strategyInternet Ads in effect(p) victimisation of copies and taglines that advocates recall , will help the product amaze its purposeDirect Marketing ApproachBy creating an image of personalised you-are-involved with this cool project chemical conference , the proposed approach imbibes mass collaboration and special partnership with the hearing . It will instigate word of mouth strategy that includes authentic people perceiving and spreading how cool and original the site isEstimated budget SummaryBelow shows a ballpark figure of the costs to come up with the proposed media planProductionBillboard / outdoor Advertising costs Cost is based on size . Number of cars per day /week /month North-facing...If you motive to get a full essay, order it on our website: BestEssayCheap.com

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