Goodyear

MEMORANDUM Background / perspective Analysis: As we harbinger the dump of our new Aquatred break throughwear, we need to finalize the specifics with regards to our distribution path strategy. This synopsis highlights the impact of our new product on channel management, taking into account, our relationship with our independent dealers, customers indigences and needs, changes in marketplace, in unification with our market objectives. To begin with, Exhibit 1 shows an overview of the various segmentations of the U.S. rider sc ar commercialise. To design the channel strategy, this analysis employs the 5 Cs framework (Customer, Company, Competition, Collaborator, and scene). Analysis of the 1st C, i.e. Context or the Situation analysis (see Exhibit 2: work up analysis) shows that we are the Market leader in the U.S. flip-flopment and OEM rider tire markets with a strong track record of evocation modernistic products. Aquatred is an innovative tire that provides the best wet bobby pin with shor rill stopping duration under wet conditions that also has tactual and perceptible deviance over existing models.

We set out the opportunity to capitalize on the high brand credit rating and the First-mover advantage in launching Aquatred before the competition, at a 10% price gift over the Invicta GS, as the test market survey showed that Aquatred buyers are more likely to replace competitors tires compared to Invicta GS. Having said that, however, we have approximately weaknesses that we need to address, i.e., we have larger debt, generate lower profits, and have limited distrib ution subscribe compared to competitors. I! n addition, we have round external threats from the market, i.e. increasing competition, maturing stand-in tire market, new channels gaining share, which combined with low-growth, declining prices and over-capacity in an milieu of corporate consolidation of the U.S. tire industry warrants for a puff up designed distribution channel strategy. Distribution Structure Comparison...If you want to get a near essay, order it on our website: BestEssayCheap.com

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