New Communications Technology

AbstractConvergence has allowed using aged(prenominal) media in new ways and touched exploiter interactivity . This critically analyses and discusses a website presenting the positive , negatives and social implications imputable to intersection and interactivity . The website examined is Kungufupanda .comOutlineDefinition of ConvergenceDefinition of InteractivityMovie publicise in traditional mediaDetails of Kungfubear cat WebsiteFeatures of website and its positive aspectsShortcoming of the websiteSocial Implications of the websiteConclusionKung Fu coon bear : Convergence and InteractivityConvergence means coming unitedly , merging or meeting . Advancement in technology has allowed bringing unitedly divers(prenominal) media to a single plat cause thus providing more(prenominal) than functionality and hightail it to th e consumers (Convergence , 2004Interactivity is the degree to which users toilette make choices within an surround (Web3D Part5 : semblance , 2006 . Interactivity has always existed to a degree in bingle form or some former(a) as yet with the network and boost in media users acquit more choice and flexibility and they bath also modify content to suit their own requirementsThis presents a critical analysis of a website and assesses how convergence has allowed using honest-to-goodness media in new ways and affected user interactivityTraditionally movies find been advertised through billboards , pamphlets posters , advertisings on radio , television and in newss and also short dawdlers at cinemas prior to the start of an early(a)(prenominal) movie . These advertising methods entertain been costly , as other than the production cost they also involve high localise costs . These methods also provided little or no interactivity for the consumers . Popularity of the shekels , and remarkably lesser production a! nd broadcasting costs have resulted in internet advertising becoming necessary for economic survival in the competitive world of movie dispersal . TNS Media Intelligence (Foote , 2007 ) forecasts increase in US advertisements , with meshwork advertising continuing with double digit growthKungfupanda .

com is an example of a website which has converged , brought together , images , text , audio and video from the traditional mediums of movie advertisement to a single platform , the Internet , providing consumers with enhanced levels of functionality , run and interactivityOn visiting the KungfuPanda website the u ser is presented with an introductory screen which states the release engagement of the movie in US and also has a involvement to the worldwide movie release dates . If the user is interested in viewing the webpage in another language , there is a choice of 8 diametrical languages . The user can solo select the country s flag and a new KungfuPanda window opens in that language . With traditional medium the movie dispersal company would be required to produce advertising physical separately for each of the 8 languages which would be costly . With the Internet it is relatively easy to translate a webpage in different languagesIf the user is only interested in viewing the scoke for the movie they can click on the link , still , for a user who is interested in finding more about the movie he /she can click on the `Enter the Site link . In this way KungfuPanda website has provided interactivity and devoted its customers flexibility...If you want to get a full essay, orde r it on our website: BestEssayCheap.com

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